Our Story
P.L.A.I. was founded in June 2012 when our founder, Dianna Yip, relocated to Hong Kong from Canada and realized that there was a lack of flexible and high quality behaviour intervention services that best fit families’ needs locally. With the belief that every family should receive services that would reduce their stress and improve their quality of life, P.L.A.I. provides individualized home-based intervention that fits every family’s unique needs.
Over the years, we keep expending our services to meet the needs of the communities in the Asia Pacific region. Aside from 1:1 intervention, we also provide school support services, consultations for schools and families, parent and paraprofessional training, supervision for behaviour analysts candidates, and more! We are proud to support our communities with our qualified and passionate team of consultants and therapists. We share the same value and vision – “To support our clients to become valued members of the society through their beauties and strengths”.
"Never doubt that a small group of thoughtful, committed citizens can change the world; indeed, it's the only thing that ever has."
Margaret Mead
Margaret Mead
Our Purpose
“Our purpose is to promote supportive and inclusive environments where learning is enjoyable and accessible.”
Our Vision
“A world that cherishes the beauties and strengths of children with diverse learning needs and supports them to become valued members of the society.”
Our Mission
“To provide quality services that inspire learning in an enabling environment.”
OUR CORE VALUES
Our Team
Founder & Clinical Director
- Dianna Yip, M.Ed., BCBA, IBADianna Yip, M.Ed., BCBA, IBA
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- Master in Education, specialized in special education with a concentration in Autism and other development disabilities (University of British Columbia – UBC)
- Board Certified Behaviour Analyst (BCBA)
- Certificate in Infant Development/ Support Child Development (UBC)
- Certificate in Disability and Applied Behaviour Analysis Advanced Citation (Douglas College)
- Professional Advisory Board of IBAB (2020-present)
- Elected board member of APBS (2020-present)
- Ex-Officio representing Asia for APBS (2016-2020)
- Founder of PBSA.Asia (Found in 2017)
- Founder of the HK-PBS network (Found in 2013)
- PR/ Newsletter Chair (2012-14), Secretary & Conference Chair (2013-14) for Hong Kong Association for Behaviour Analyst (HKABA)
- Member of Association for Behaviour Analyst International (ABAI)
- Member of Association for Positive Behaviour Support (APBS)
- Advisor in Child Behaviour Intervention for Distinctive Learning Society HK
- Member of the SEN Outreach Team at Watchdog Early Education Centre
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Dianna has supported children with developmental disabilities and behaviour problems for over a decade. She is one of the few Board Certified Behaviour Analysts (BCBA) in Hong Kong, China. Dianna began her work with children with special needs in 2002. In Canada, she received training on applied behaviour analysis (ABA) from Dr. Gerald Kysela, clinical child psychologist, and several Board Certified Behaviour Analysts (BCBAs). She completed the Disability & Applied Behaviour Analysis program at Douglas College in 2009 and the Certificate in Infant Development and Supported Child Development Program at UBC in 2011. In 2011, Dianna also received her Master of Education degree in Special Education with a concentration in Autism and Developmental Disabilities at UBC.
Over the past two decades years, Dianna has served hundreds of families with children with Autism and/or behaviour issues at home, school, and different community settings in Canada and in Asia. She has provided training for many ABA therapists, teachers, early educators and parents. Dianna also lectures in Canada, Hong Kong, Macau and China and presents across the globe.
Clinical Advisor
- Elaine Lee, M.AP (DLN), BCBA, IBAElaine Lee, M.AP (DLN), BCBA, IBA
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- Board Certified Behaviour Analyst (BCBA)
- International Behaviour Analyst (IBA)
- Certificate of Basic Training of the Structure of Intellect (SOI)
- Master of Applied Psychology (Diverse Learning Needs) (Polytechnic University of Hong Kong)
- Bachelor of Arts in Psychology (Seattle University)
- Member of Association for Positive Behaviour Support (APBS)
- Member of PBSA.Asia
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Elaine Lee, who is a Board Certified Behaviour Analyst (BCBA), always has the passion in supporting individuals with special needs. She decided to major in psychology for her undergraduate degree and received her bachelor of arts from the Seattle University in 2011. With strong ambition in the field that services the special needs population, she devoted herself into rehabilitation services through active learning and participation in the United States. During her years supporting adults with special needs, Elaine had designed and run classes teaching social skills and life skills.
After relocating back to Hong Kong in 2012, Elaine worked in a rehabilitation management company as a rehabilitation counsellor. She decided to joined P.L.A.I. Behaviour Consulting in 2013 to support children and families, with the goal to make a difference in our future. Today, Elaine is an essential member of our team. She has supported over 50 families in different capacity and has helped trained over 100 therapists in the Asian Pacific area.
Behaviour Consultants
- Karen Law, M.S.W., R.S.W., BCBA, IBAKaren Law, M.S.W., R.S.W., BCBA, IBA
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- Board Certified Behaviour Analyst (BCBA)
- International Behaviour Analyst (IBA)
- Master of Social Work (The University of Hong Kong)
- Registered Social Worker (Social Worker Registration Board)
- Member of Association for Positive Behaviour Support (APBS)
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Karen’s interest and passion in supporting persons with special needs started at a young age. Since her undergraduate years, she has volunteered for multiple non-profit organizations in supporting and counselling local youths. In 2017, Karen obtained her Master degree in Social Work in the University of Hong Kong and became a registered social worker in H.K.
Karen loves to help others. She is cheerful and creative. She joined P.L.A.I. Behaviour Consulting in 2014. She hopes that through this position, she can bring her experiences and expertise in place and reach out to more people in need. - Jennifer Chan, M.C., BCaBA, IBAJennifer Chan, M.C., BCaBA, IBA
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- Board Certified assistant Behaviour Analyst (BCaBA)
- International Behaviour Analyst (IBA)
- PEERS® certified provider
- Bachelor of Arts in Psychology (Kwantlen Polytechnic University, Canada)
- Certificate in Disability and Applied Behaviour Analysis Advanced Citation (Douglas College)
- Member of Association for Positive Behaviour Support (APBS)
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Jennifer Chan has been working with children who have Autism Spectrum Disorders (ASD) and their families for over 12 years in Canada and Hong Kong. She is a Board Certified assistant Behaviour Analyst (BCaBA). She loves teaching children and passionate about supporting children with special needs. She believes that every child has the right to access to education that is effective and tailor made to meet their individual needs. She hopes that she can use her applied behaviour analytical skills to help families of children with problem behaviour. Jennifer is experienced in conducting groups that teach problem solving skills, social skills, and emotional regulation. She enjoys working collaboratively with families and other professionals to create intervention plan that help the children to reach their potential.
Currently, Jennifer is finishing her Master of Counselling. She completed her internship with Vancouver Coastal Health Child and Youth Mental Health Services. Through the internship placement, she was trained to work with children and youth with mental health concerns, such as ADHD, anxiety, and depression. She also has 9 years of volunteer experience in running support groups for adults.
Jennifer’s love for children does not stop at her vocation. She is sponsoring three abandoned and disabled children in China. She is dedicated to bring hope and opportunity to children with disabilities in China. - Emily Siu, M.Ed., BCBA, IBAEmily Siu, M.Ed., BCBA, IBA
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- Board Certified Behaviour Analyst (BCBA)
- Master of Education (The Chinese University of Hong Kong)
- Bachelor of Arts in Psychology (University of British Columbia)
- Registered Behaviour Technician (RBT) on the Behaviour Analyst Certification Board
- Provide ABA intervention for children with special needs since 2015 in Canada & HK
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Emily graduated with a bachelor degree in Art Psychology at University of British Columbia in Vancouver, Canada. Throughout the secondary school years, Emily volunteered in different non-profit organizations, and supported individuals with special needs and developmental disabilities in Hong Kong. Since 2004, the interest and passion of supporting others has been growing. Having these experiences, she understands that working in a team is very important to achieve the goal, and that could maximize the ability to support others in needs.
In her final undergraduate year, Emily started working as a behavioural interventionist (BI) in Vancouver. Using ABA theory, she hopes that she could help children with special needs. Although it may take them longer to learn, she feels content to accompany them and see their improvement.
ABA Therapists
- Henry Tsang, B.Sc., RBTHenry Tsang, B.Sc., RBT
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- Bachelor of Science (Hons) in Psychology (Open University of Hong Kong)
- Registered Behaviour Technician (RBT) on the Behaviour Analyst Certification Board
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Henry graduated from the Open University of Hong Kong with a Bachelor of Science with Honours in Psychology. During his university years, Henry would often volunteer to assist various therapists and special preschool teachers in conducting training sessions for young aged children with special educational needs. Through his experiences, Henry would come to develop a deep interest and passion in working with children with special needs, thus inspiring him to pursue a career path in supporting children’s learning and wellbeing. Henry joined P.L.A.I after graduating from the Open University of Hong Kong in 2021.
- Candy Chua, B.Sc., RBTCandy Chua, B.Sc., RBT
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- Bachelor of Science (Hons) in Psychology (Education University of Hong Kong)
- Registered Behaviour Technician (RBT) on the Behaviour Analyst Certification Board
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Candy was graduated from the Education University of Hong Kong, holding a bachelor’s degree in psychology. During her studies, she wanted to find a job related to children since they are not able to express their wants and needs thoroughly. She found a job that was data collection in a local kindergarten. Through 1 on 1 teaching, she tested children’s language and literacy levels, observing their responses and analyzing data for speculation. She was enthusiastic about interacting with children from different cultural backgrounds owing to their purity and innocence. Their smile and laugh motivate her to work. She joined P.L.A.I after graduation, aiming to assist children in emerging with mainstream schools and society and becoming independent people.
- Bertha Chan, B.S., RBTBertha Chan, B.S., RBT
- Bachelor of Social Science (Hons) in Psychology
Bertha was graduated from Lingnan University with a bachelor degree of psychology. During her university years, she participated in project related to art therapy and worked with young aged students with special educational needs which focused on assisting them to express themselves through art and explore their possibilities. Through this experience, she developed a deep interest in working with children with special needs and a desire to help them reach their full potential in a fun and friendly environment. Bertha joined P.L.A.I after graduating from university in 2022 summer and further support children’s learning and wellbeing.
- Charmaine Choi, B.S., RBTCharmaine Choi, B.S., RBT
- Bachelor of Social Science (Hons) in Psychology
Charmaine was graduated from The Education University of Hong Kong with a bachelor degree of psychology. During her university years, she have particated in lots of different research projects which involved working with children. As a result, she held a variety of experiences working with children in different ages and different background. These experiences motivated her to support children’s learning as she believed every child had their potential that are waiting for someone to trigger it. Charmaine joined P.L.A.I after graduating from university in 2022 summer, hoping to help children with special education needs to improve their skills and find their potential.
- Justin Chan, B.S.Justin Chan, B.S.
Justin joined P.L.A.I. in 2023, having graduated from City University of Hong Kong with a bachelor degree in social sciences (psychology). He came across the opportunity to work with children with special needs during his internship, which sparked his desire to work with children, to facilitate their social and mental development. Having worked as a behavioral therapist during his exchange study in the United States, Justin hopes to incorporate his experience and skills into benefitting children of Hong Kong.
Justin strongly believes that everyone is capable of growth when given a compatible learning environment. He aspires to assist in maintaining/promoting such an environment in P.L.A.I, fostering growth in children and their families.
During his free time, Justin enjoys exercising, reading novels, skateboarding, and cooking. - Veron Chung, B.ScVeron Chung, B.Sc
Veron graduated from Hong Kong Shue Yan University with a bachelor degree in Psychology. During his years in university, the courses he took, combined with his life experience, caused him to develop an interest in helping young children with special educational needs reach their full potential. Therefore, he decided to support children’s learning as a way to achieve that goal. Veron joined P.L.A.I. in 2023, after graduating from university, and strives to continue his attempts to help children with special needs achieve their potential.
- Anna Pon, B.S.Anna Pon, B.S.
Anna was graduated from Coventry University (United Kingdom) with a Bachelor degree of
Science in Psychology. During her years in University, she was interested in education psychology
and know more about young children with special education needs. She believes every child is
unique and could learn in different ways. This also motivate her to support children step by step, in
order to help them to achieve their full potential and social development . Anna joined PlAI in 2023
and wish to support children with their learning and wellbeing. - Valerie Shum, M.Sc.Valerie Shum, M.Sc.
- – Masters of Science in Applied Clinical Psychology (University of Bath)
Valerie graduated from the Univeristy of Bath, holding a Masters degree in Clinical
Psychology, her academic journey led her to the world of children with special needs and
child development, sparking her passion for working with students. She believes that
childhood experiences profoundly shape an individual’s future, and she’s dedicated to using
her expertise in clinical psychology and child development to empower children. She is
driven by the belief that nurturing their strengths and helping them overcome challenges can
positively impact both their futures and society. She joined P.L.A.I in 2023, hoping to
empower the children in need to develop essential life skills and achieve their fullest
potential, ultimately helping them lead fulfilling and independent lives.
Administrative Manager
- Amy Ma